On his journey as a futbolista, yerba mate found its way into Pablo's routine, and became a daily ritual. When he wasn't balling, he dedicated his time to study mate.
Through alchemic methods, he achieved a preparation of his own: a brew that heightened his conscience, that allowed him to dance on the pitch and off it: from football to physics, mathematics, botany, gastronomy, art, languages. He found many intellectual voices, delved into different cultures, and returned home with the goal of sharing everything he learned with the people.
Pablo's Mate is more than a brainchild or ambition for Danny Rose, it's a result of a 15-year self discovery journey spanning from Maryland, NYC, Bogota, LA, MIA and Brazil.
Being adopted as a baby in Colombia, the traditional route to education was never an option. But curiosity and self reflection led him down a path that illuminated a foundation for learning multiple languages, a passion for electricity in systems, and mixology.
By complete happenstance, Danny found himself as one of the first team members for Core Hydration, where he experienced how to roll out a brand on a national level, that resulted in successful exit.
When the opportunity to move back to NYC and lead the sales team for Lemon Perfect, he took it.
But when passion met opportunity, magic happened and the result is Pablo's Mate. Danny doesn't say he created Pablo's Mate rather, he discovered Pablo's Mate. He believes there is gold in every one of us. His goal is to share that lightning-in-a-bottle with the world.
Danny Rose
Founder
The Ritual
Of Pablo's Mate
His journey continued to impact the world. Pablo's Mate got to those who wanted to expand, harvest their own energy, and connect.
New York
KOTN Cup
Pablo's Mate was both the sponsor and the winning team at one of NYC's most iconic tournaments of the year.
Miami
Beach Cup
Pablo's Mate fueled the sideline as the official recovery drink of Miami's biggest beachfront tournament.
Bogotá
Founding Match
Where it all began: a small pickup game in Bogotá, and the first batch of Pablo's Mate ever shared.
Frequently Asked
Questions
Pablo's Mate is a ready-to-drink yerba mate beverage built around a global ritual. Inspired by South American mate culture, Pablo's Mate delivers a clean, sustained boost in a modern format, designed for people who think, move, and create. It's a drink rooted in tradition, reimagined for today.
Yerba mate has been consumed for centuries across South America as a daily ritual for focus, connection, and endurance. It provides natural caffeine alongside plant compounds that many people experience as smoother and more sustained than coffee. Pablo's Mate exists to bring this ritual to a wider audience, without losing what makes it special.
Pablo's Mate is not an energy drink. It's a tea rooted in tradition, not stimulation for stimulation's sake. With 100 mg of caffeine from yerba mate and no artificial energy blends, Pablo's Mate is designed for clarity and momentum, not spikes and crashes.
Pablo is our mythical hero: a traveler, thinker, and footballer whose journals sparked the spirit behind Pablo's Mate. Pablo represents curiosity, movement, and the belief that you're meant for more.
Pablo's Mate was founded by Danny Rose and Maggie Hogan. Danny is a lifelong soccer player and beverage industry veteran. Maggie is a strategist and cultural builder with global experience. Together, they set out to build a brand that blends performance, ritual, and story—without compromise.
Pablo's Mate is for people who move: athletes, creatives, builders, and the endlessly curious. It's designed for those who want clean energy without compromise and who see what they consume as part of how they live.
Pablo's Mate partners with retailers, teams, events, and aligned investors who share its values around culture, quality, and long-term brand building. For partnership or investment inquiries, visit our contact page or reach out directly—we're building this deliberately and with the right people.
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